Why & How to Build a Meaningful Brand for Small Businesses?

What do you want to be known for? How can you create that special flavour, making you stand out from the crowd and connect with people who will love what you have to offer? The goal of the workshop is for you to leave a with a better understanding of your core values and how do you want to be known. This knowledge will help you shape your communication and make better decisions when it comes to the visual elements of your brand.

We’ll look at:

  • What is a brand?
  • Value-driven branding
  • Finding your niche
  • Brand positioning
  • Brand management
  • Tone of voice